For growing faster as an entrepreneur, outsourcing becomes an inevitable aspect. But, to leverage its benefits you should know what tasks you must delegate to someone else, and what must you perform yourself.
It’s time to prioritize and indulge only in matters that are best performed by you!
Now, Let’s dive deeper into the subject and apprehend what all you should outsource immediately:
1. CONTENT MARKETING
What is content marketing all about?
Persuasive compelling writing skills
Expertise in the topics
Promotional and curator ability
SEO optimized content
Strategizing et al
Well, you certainly cannot find all of these skills in one person, and, I can say having everything in one team is quite impossible as well.
Many call themselves content marketers. But, most fail in bringing results.
If you lack one in your team, you have the wonderful option to outsource.
There is a huge difference between being able to write well, and at the same time holding the ability to promote and strategize those write ups.
If you wish to leverage content marketing to the fullest, it is highly recommended to outsource it.
As professionals not only make the best content but know how to use it to garner more leads.
Let someone else be your wordsmith or your researcher who can provide you with plenty of links and information that is required to write an effective piece.
Or, may be, you can have someone else provide you with a strategy that can effectively help you achieve your marketing goals.
74.6 Million Sites Depend on WordPress and 22% of new U.S. registered domains run on WordPress.
Nowadays, WordPress has become an envy of every other website creating portal.
Reasons are clear,
i) highly user-friendly and make your website work a cake walk
ii) Includes amazing SEO plugins and also keeps up with the numerous search engine constraints
iii) Countless themes and is secured platform
Managing a website is a time-consuming process, and is better assigned to professionals of the field.
If you are not having a WordPress site, get it converted to one.
For instance, we have transformed the functioning of hundreds of websites, who has seen tremendous benefits with the change. A couple of examples are, Boarding School Suite and sports & games
With the proper implementation of modules, this CMS can not only give your online persona a perfect look but also grants other benefits as we discussed.
If you possess the skill to develop a website, it is well and good.
However, if you don’t, have an expert do it for you.
Subsequently, the creation of a website is not enough if you don’t get the wire frame and documentation done.
For years, we have comprehended well that your website needs to be flawless to obligate a conversion.
How are your pages sequenced, how many clicks does it take to get to the conversion page, the overall effectiveness of your virtual approach, and all, these metrics can’t be managed without a comprehensive wire frame and documentation in hand.
Also, Read 6 mistakes you are making in your website
3. DIGITAL MARKETING & SEO
So, if you are not being able to garner visitor or conversions, you need Digital Marketing and SEO.
My genre, and favorite subject to talk about.
I have heard plenty of people doubting the potential of Digital Marketing and SEO, and many others claiming to be able to make these work.
Well, I wouldn’t comment on the former, as for the matter of fact, almost every company these days has stepped in to take benefit of these.
Growth Rates are mind-blowing.
Believe me, there is no better feeling than seeing your growth graph reaching for the notch.
Anyways, When I say Digital Marketing there are countless dimensions I am talking about.
There are SEO, Email Marketing, Mobile Marketing, Ad words or PPC management, Social Media Marketing, re marketing and much more.
And, I am sure having an in-house team handle each one of it is impossible.
Only an expert knows what works best with your business, what combinations should be utilized and how!
Effective Integrated planning can never be done without specialized professionals working.
Marketing is the core commodity, helps in both customer retention, rejuvenation, and acquisition.
For that matter, you need to reach out to the most potential buyers out there.
Source: Smart insights
You can also hire an outsource firm to strategize and analyze your campaign efficacy, and your site’s growth. A constant analysis is important to optimize your efforts and bring larger gains.
4. CUSTOMER SERVICE
A survey said it takes 12 positive experiences to make up for a negative one. https://www.helpscout.net/75-customer-service-facts-quotes-statistics/
Time is a precious commodity, and you also, you cannot afford to have a bad name for your company.
This is when you should choose to outsource.
Without sabotaging your company’s time, and hiring not-so-bad people for the job, you get great results.
You can hire a virtual assistant to do the job for you. That one person can manage your calendars, book the appointments, resolve the customer issues, lead the customer, publish posts, manage interactions, and so on.
This is all important and accounts for your business reputation.
Outsource it for the best or make your profit suffer your choice.
5. DESIGNING SERVICES
40% of people will respond to visual information than plain text.
Be it for marketing purposes or Website Designing, you need to get very comprehensive and eye catching work.
Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
I have stuffed you with plenty of stats to prove my point here.
To break through the cacophony there is, and the set a mark for your competitors, you better make your work spectacular.
Can you trust anyone other than a professional for this?
Observe the work of different designers, how well they have presented themselves in their last projects.
This way, you can apprehend their creative skills and expertise well.
When asked which type of visuals had the highest engagement, marketers said
Source: Visual data
Also Read: 5 technical reasons to redesign your website
DRAWBACKS OF OUTSOURCING
Outsourcing is like a double edged sword. You hire the wrong person, your money is wasted!
The more you invest, the better result you get. Like they say, money attracts money.
Should you be hiring a freelancer or an agency?
Well, this is the major question for most.
With freelancers, if you are not having someone to supervise in your team, perfection would be under attack.
For different jobs, you should be checking for the ability of the freelancer.
Well, I personally believe that, if you are investing so much effort and plenty of money as well, you should contact a consultancy instead. Unlike freelancers, the consultancy will be more credible and they will be your one stop destination for numerous jobs.
Moreover, things depend much on your priorities, budget constraints, and demand.
They will guide you through what your requirements are, and how much expertise is required for each one.
Then what are the best and sustainable means to help you reach the goal?
You can also contact us for consultation regarding the same, we have benefited hundreds of businesses across the globe with our IT services.
Concluding myself here.
Just a few more words, and less than a minute of your precious time.
These aspects are very effective if brought to use efficiently.
Whom to outsource, and what to outsource, will be the deciding factors in this term.
If you still have any doubts, leave us a comment below, and feel free to contact us. We are happy to help.