Nowadays, every company is doing content marketing. And, most people think it is all about writing compelling pieces and it came into trend after the latest Google’s penguin updates. Clearing the picture here, It is nothing new, the history is evident that content has been a driving force in marketing since ages now. Let me […]
Content is really, the king. Not all businesses invest in Content Marketing but most of them can use it to their benefit. The written word helps businesses in more ways than they expect. For digital platforms, it serves the very important purpose of thought leadership side by side adding points to their SEO score and digital […]