Digital Marketing is inevitable for maintaining a strong online business presence but the tactics are growing old. Since the rise of the internet about 10 years ago, the methods used for marketing yourself online have also changed.
In 2020, a lot of new digital marketing trends are going to solidify, hints of which are already visible. As an active marketer, you must know about these trends and try incorporating them into your campaigns.
Our digital marketing agency Dubai has already started using them for our clients, and you can gain inspiration from them too!
The podcasting industry is growing rapidly and there are more than 100 million podcast listeners in the US alone. The net revenue earned by podcasting is expected to cross $1 billion by 2021. Clearly, it’s a marketing media you shouldn’t ignore.
Some top brands such as McDonalds have already started podcasting while others like plugging in advertisements by sponsoring podcasts. In any case, podcasting is a great source of gaining a dedicated fanbase, that can convert later into customers.
Meetups are more of an offline form of marketing but they’re cooked online. Small events targeting young users who like to get together and get involved in discussions. These events need not be about your brand. You can talk about social issues or something special your brand is working on.
One Plus, the mobile manufacturer is famous for holding such events every now and then. This allows them to gather audience trust for their products.
YouTube video ads that play just before the actual video have been around for a while. An IT consulting company would run these ads for videos in their niche. It’s becoming an effective way to reach users that are glued to their favorite videos. YouTube is one of the top 5 most visited websites in the world, which is great for brands for advertising.
Till now brands were a skeptic of video production and media design for videos. But that’s a thing of the past now. Modern video editing tools and software have made it quite easy. You can get a professional video made in no time that’ll gather leads from YouTube’s huge audience.
LinkedIn Sponsored Content
LinkedIn is being considered as one of the best ways to find B2B leads. It’s already the largest professional network in the world with more than 460 million users worldwide.
Linkedin sponsored content works like Facebook ads and helps in the distribution of special content generated for marketing purposes. A number of companies have started sharing sponsored content around the world with targeted users. This not only helps in finding qualifying leads but also helps in growing the followership on Linkedin.
Adopting these new digital marketing trends will supercharge your marketing campaigns easily. These new methods are growing in popularity by each passing day, as they connect to the audience in a more personal way. You can subscribe to our digital marketing agency Dubai for more such tips and tricks