In order to get more customers from your web ventures, you need to be in close reach of the tool from where 93% of online experiences begin – the Search Engine.
May it be shopping for clothes or finding the best carpenter in town, people rely on Search Engines for discovering all kinds of businesses online.
Now that you have a website on the internet, the first step is to become “easy to discover”. This is done by Search Engine Optimization of your website, which involves a checklist of strategic tasks that you need to cross off.
Most people think that SEO is just about getting the keywords right and inserting them into the website’s content. In reality, SEO is more like a data science practice that needs a definite strategy.
After advice and discussion with the best SEO company in Abu Dhabi, we have devised a framework for laying down your SEO strategy and it goes as follows.
- Make a list of topics your business resonates with
Each business has certain buzzwords and topics that they are identified with. For example, if you have a restaurant, some topics that would come to your mind would be;
Mexican Restuarant in Texas
Multicuisine Restaurant in Texas
Italian Pasta free home delivery
Family dinner in the city
Asian curry restaurant in California
The above list of topics is totally random with some resemblance to the topic of “restaurant”. You have to muster such a list of topics that come the closest to describing your business. You can include anything from your niche, locality, cuisine, specialty, features, etc
- Convert these topics into Searchable Keywords
The list of topics that you have made needn’t be the same phrases that would pop in the customer’s mind when they sit down to search you on Google. Therefore, we’ll use data analytics to find those specific keywords that customers are searching the most.
Using a keyword planner tool like keywordtool.io can help you figure out the actual keywords that you need.
We tried it for the topic “Asian curry restaurant” and we got the results as follows.
Based on search volume and CPC, you can keep the ones you like. Create a list of 20-30 keywords to start the process. You can also consult an IT consulting company in case you need help with keyword implementation.
- See who your competitors are
It’s a safe bet to see what keywords your competitors are targetting. You can choose to target some of the same keywords and leave the rest. This will give you leeway in deciding the best performing keywords.
At the same time, you’ll also get a good idea as to how the competitors are using these keywords. This can be done in multiple ways, such as making new website content containing these keywords.
- Plan the implementation of keywords
Implementing keywords is when your core SEO tasks begin. With a good data-backed list of keywords, you can now strategize which task will be done when.
The core tasks that you’ll need to do would be.
- Setup Analytics
- Updating Meta Tags
- Creating Web Content
- Writing Blogs
- Creating Backlinks
- Constantly Monitor Performance
You can choose the first batch of keywords you’ll be working with and strategize the above-listed tasks accordingly.
Group A tasks are to be carried out the first and you’ll need a proper template containing information as to who’ll be responsible for these tasks. You can schedule the tasks according to volume into multiple days.
The Group B tasks, especially creating backlinks, has a further set of subtasks that need to be done. These tasks will come after Group A and you need to strategize with a backlink expert to carry these out.
With these 4 basic points of creating an SEO strategy in accordance with the standards published by the best SEO company in Abu Dhabi. You can keep these things in mind while creating the SEO strategy. Creating a strategy will help you both implement the SEO tasks correctly and monitor them efficiently.