The world is going mobile.
So why shouldn’t your business?
The first digital revolution was people figured out that they could advertise their business on the internet. Everyone wanted a website and wanted to sell their products online.
The second digital revolution will be brought by mobile marketing. Simply because everyone from an 8-year-old to an 80-year-old has a mobile phone in their hands.
The mobile phone market exploded like anything, creating a still-growing space for exploring business dimensions. You can find enough examples of the same in the Infographic that we have for you in this article.
Ways for Mobile Marketing
There are many ways by which you can market your business on more than 2 billion smartphones. The most popular ones are;
- Mobile Websites
- Mobile Apps
- Progressive Web Apps
- Mobile Push Notifications
- Mobile Advertisements
Let’s see what does what.
Mobile websites are the counterparts of your regular websites built in a mobile-optimized way. The mobile website features mobile-friendly features such as a responsive layout that hides superfluous information, smaller icons and redistributed text to fit the smaller screen.
Mobile websites have become all the more popular because nearly 50% of the world traffic is generated by mobile web visitors. Even Google declared that they’d prefer mobile websites over Desktop websites now.
The latest Accelerated Mobile Pages (AMP) powered by Google increase the speed of mobile sites by multi folds, helping retain mobile visitors.
Mobile Apps can be used for marketing in an increasing number of ways. You can pretty much replicate any function of your business in the form of a mobile app these days.
If you’re a restaurant, you can offer a food delivery app.
If you’re a supermarket, you can offer grocery listing and delivery app.
If you’re a consulting firm, you can offer appointment booking and brochures on mobile.
If you’re a cloth seller, you can open a mobile app e-commerce store.
The possibilities are endless.
With advancement in the mobile app business, the scope is rising each day. You can now shop in Augmented Reality and even try on clothes before buying them!
Progressive Web Apps
PWAs lie somewhere between a mobile app and a website. They’re superior to a website but still not as capable as a mobile app. Nonetheless, they allow you to market your product or service with greater UX level on mobile devices with meager costs compared to building a mobile app.
They’re super light, don’t need a Play Store to download and work offline, making your mobile presence prominent among your customers.
Mobile Push Notifications
When your customers are not downloading your app, or not visiting your website, you can still retain them using push notifications.
They’re a simple service that sends push notifications on mobile devices using an API enabled in the browser. No need of an app.
You can send out sale alerts, hourly deals and latest product announcements using push notifications, which direct users to your website when clicked. Simple as that.
Mobile Adverts refer to the annoying pop-ups and banner ads that you find in free apps. Although these adverts are bad UX, they’re pretty effective in selling your products.
Google’s Adsense technology serves highly relevant ads to the users which enable your business to make gains out of this real estate. People spend a significant part of their day on mobile phones, hence, using the phone screen for ads can be a great idea.