Transworld Aviation

Search Engine Optimization

Project Info

Project Name: Transworld Aviation Ltd., Zanzibar
Project Type: Internet Marketing
Tools Used: Google Analytics, Webmasters, Traffic Travis, Xenu, Screaming Frog
Project URL: www.twa-znz.com

Project Brief

Transworld Aviation Ltd., Zanzibar is an experienced Ground Handler, providing entire range of services at Abeid Amani Karume International Airport. TWA offers standard and customized services to Airlines, Charter Companies and General Aviation Operators.

We enhanced the reach of our client's web presence to targeted people and made more customers fall for them with our well-planned and strategic internet marketing solutions. Integrating social media marketing services with Local SEO Services helped us to deliver the expected results in less time.

Highlights

Keywords Ranking

Keywords Initial Rank
(14-Jun-2016)
Final Rank
(14-Dec-2016)
Zanzibar aviation services 30 4
Zanzibar ground handling 7 1
Ground handling company zanzibar 10 1
GHS Zanzibar No Ranking 1
Load Control and Flight Operations 11 3
Load Control service zanzibar 2 1
Airport ground handling services zanzibar 5 1
Aircraft Handling zanzibar 24 1
Airport passenger handling services zanzibar 2 1
Special transportation services zanzibar 42 3
Aircraft ground support equipment Zanzibar 4 1

Traffic Performance

New Visitors vs Returning Visitors

Factors Contributed for Traffic Boost

  1. Responsive web design (Increased the New Users Count).

  2. SEO friendly URL structure for all services pages.

  3. Optimized & Relevant Content.

  4. LSI keywords in Content (Meta Title, Description & Body Content).

  5. Optimized each & every page of the website to drive maximum traffic on site.

  6. Content Marketing Strategy.

  7. Ethical SEO Techniques.

  8. Optimized Images and Heading Tags.

  9. Creating Quality Backlinks.

  10. Targeting the local market by classified ad listings.

  11. Reaching to Audience via Social Platforms.

Strategy Dikonia Follows

  1. Feasibility Study of the Website.

  2. Keywords Research & Analysis-Choosing the Best Business Specific Keywords.

  3. Technical Audit of Website for SEO Optimization.

  4. Competitors Analysis-Analyzing their Backlinks, Alexa rank & traffic Sources.

  5. Implementing On-Page SEO factors.

  6. Integrating Google Analytic & Google Webmasters.

  7. Strategic SEO Planning & implementation for Link Building.

  8. Creating Quality Backlinks by sharing unique and high quality Content on Bookmarking & other link building sites.

  9. Rotating the strategies by analyzing the performance of SEO Campaigns.

  10. Planning for Content marketing strategies.

  11. Monthly SEO Activities Reports.

  12. Traffic Performance Reports (from Google Analytics).

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