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Search Engine Optimization

Project Info

Project Name: Falmit
Project Type: Internet Marketing
Tools Used: Google Analytics, Webmasters, Traffic Travis, Xenu, Screaming Frog
Project URL: www.falmit.co.za

Project Brief

Falmit Fibreglass - The company manufacturing and supplying industrial & commercial safety products to mines and industry on the continent and Middle East, South Africa. Bringing the keywords on top positions was really a challenge for us as client was focused on getting local customers only.

Following a dynamic search engine optimization strategy, helped us to drive excessive traffic on client's website and bringing most of the keywords on top positions for local search results of www.google.co.za


Keywords Ranking

Keywords Initial Rank
Today’s Rank
Commercial safety products 9 1
Industrial safety products manufacturers No Rank 23
Industrial safety equipment suppliers 21 6
Ppe manufacturers in south africa 133 16
Commercial safety product manufacturers 6 1
Safety clothing manufacturers south africa 45 23
Beekeeping protective clothing 29 16

Traffic Performance

New Visitors vs Returning Visitors

Factors Contributed for Traffic Boost

ON-PAGE SEO Implements:

  1. New-Mobile Friendly Design (Increased the New Users Count).

  2. Implement 301 Redirect to Old (Removed) URLs.

  3. Optimized Content with Internal Linking for Keywords.

  4. LSI keywords in Content (Meta Title, Description & Body Content).

  5. Optimized each & every product page of the website to drive maximum traffic on site.

  6. Implementing Call to Action on Landing Pages.

  7. Images Optimized with Keyword rich Names and Alt Tags.

OFF-PAGE SEO Implements:

  1. Strategic SEO Planning & Implementation.

  2. Optimized Product Catalogues.

  3. Images and Heading Tags Optimization.

  4. Quality Backlinks Creation.

  5. Product Sharing, High PR Profiles Creation.

  6. Added Business on Google.

  7. Targeting the Global Market for worldwide audience.

  8. Guest Posts for Product Related Blogs.

  9. Social Advertising & Group Sharing.

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