The internet is overflowing with unchecked marketing advice. It’s about time some myths got busted!
It’s an increasingly popular notion that digital marketing is a simple process which is about designing a website and advertising only.
A very little thought is given to its complexity and thus users end up in creating and believing in myths. This keeps them from the vast features and benefits of digital marketing.
Dikonia is a dedicated Digital Marketing company in India and we want to debunk some quite popular myths that are scamming scores of netizen populations.
SEO IS DEAD
Most people think that Search Engine Optimization is not important for digital marketing. But it is not so. Rather SEO is a form of marketing in itself.
SEO is more important than ever with the rise in digital marketing. Even though social media has strongly emerged, most of the users worldwide still prefer search engines to review any brand or product. As a result, they reach the top-rated search engine pages.
To reach a top position for any business, combining SEO with digital marketing is inevitable.
CREATING A WEBSITE IS ENOUGH
Another myth that most people believe is that you only need to create a website for digital marketing. This was true when the internet just emerged into the world but now when the internet is a part of our daily lives, only creating a website is not enough.
Your website should be designed beautifully and should be visually attractive. Not only that, but there should be the latest content on your website which will attract customers.
So, in order to attract the right kind of customers, your website should be updated regularly with the latest information on the related field.
ATTRACTING A GOOD AMOUNT OF TRAFFIC MAKES A WEBSITE SUCCESSFUL
Most people are of the belief that if a website attracts a good amount of traffic, then the digital marketing strategy is successful. But it is not the quantity that matters but the quality. There is a vast difference between getting traffic and getting the right amount of traffic.
Just imagine a scenario when you have 1000 visitors on your website per week, among which only 5-6 users turn out to become your customers. So, the total turnout is 0.5-0.6%.
And now imagine another scenario where among 500 page visitors, 20 users turn into a lead. Therefore, the turnout in this case is 10%.
Hence, the website should be focused on reaching the targeted customers looking for the services that you offer.
PEOPLE DON’T CONVERT ON MOBILE
People these days prefer using mobile phones more than their laptops and desktops as mobile phones are always with them. So if your website offers a lengthy checkout process on mobile phones, then the customers will prefer other websites that have simpler checkout.
So, in order to convert people to your customers on mobile, your website should be mobile-friendly. Moreover, B2B forms should be easier and simpler. Therefore, if people are not converting in mobile, then it is your website that is at fault, not the phone.
NEGATIVE ONLINE REVIEWS ARE BAD FOR BUSINESS
If your business is growing, then you will experience a number of negative as well as positive reviews of the products online. That does not mean to create a negative impact on customers.
In fact, try to reply via customer service and make the customer feel special as if his review matters. Consider negative reviews as an opportunity to improve your customer care and increase your customers.
According to a survey, 88% of the customers consider product quality to be the most important for a brand whereas 72% of the customers consider customer service as the most important factor.
MY COMPETITORS ARE NOT INTO DIGITAL MARKETING, SO WHY SHOULD I?
Some people prefer the traditional means and channels for promoting their business and do not pay heed towards the modern technologies including digital marketing.
But this does not mean that you don’t need to indulge into digital marketing. It simply means you are ahead of them. It is important to stay ahead of your competition, be it traditional or digital.
Your competitors are committing a mistake by not indulging into digital marketing which you should not repeat. Not being online simply means missing a golden opportunity of attracting more targeted customers.
RETARGETING IS CREEPY
Retargeting or remarketing can be creepy if the best practices are ignored. However, if it is done right, it can lead to great success. Retargeting can help in re-engaging customers and keeping your brand on the top of their mind.
Retargeting can act as a digital reminder to potential clients of their desire to purchase from your site, hopefully encouraging them to come back to seal the deal. Therefore, retargeting is not creepy. It is in fact a great step towards the success and growth of your business.
There are a lot of digital marketing myths out there and there will be more myths added to list over time. Digital marketing can be scary but if you put the right effort into digital marketing, it can help you fetch new targeted customers and help retain the old customers. Therefore, with the correct strategy, digital marketing will lead to unexpected growth in your business.
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