Trends keep on changing and so does the technology. A few years back, Desktop friendly websites were in huge demand but, with increasing demand of mobile and Smartphone users, its being a purely mobile world now.

Today, more than 70% people are devoted to Smartphone usage for their common needs and tasks. With their growing interest towards mobile usage, businesses took a step forward to make their websites mobile-friendly but now, it is the era of mobile apps that is so much more than just responsive websites.

More than this, here are 5 major reasons that explain inclination of today’s businesses towards Mobile apps:

1. New Resource of Conversions:

Today, with rapid increase of Smartphone users, mobile apps are serving as best conversion tool for small and large businesses. If your main target is increasing conversions, then mobile apps can be a great option to go with. Mobile Apps have the capability to acquire top of the funnel (TOTF) and Bottom of the funnel (BOTF) users in mobile market.

2. Brand Awareness:

Though, your business might already be a popular and reliable Brand for your customers, having a mobile app can greatly contribute to enhance its presence and credibility in today’s market. You can interlink your mobile app to your website or any other online tool to drive customers towards your business. It’s all about Branding and this really helps a lot to spread brand awareness.

3. Stay Connected with Your Customers:

First and most important benefit of mobile app is that, it allows you to stay connected with your customers’ and enables real time communication. Sending updates about latest deals, offers or discount coupons to your customers has become an easy task and more noticeable by customers.

Moreover, by choosing a custom Mobile Application Development Service, you allow your businesses perform independently and that reduces your headache of reaching wider audience on mobiles.

4. Direct Marketing Platform:

You can’t be still in this growing time and you might come-up with several new products or services to be launched in future, which needs promotion as well and if; there is a mobile app you already have, there is no need to pay more. Your app can be utilized as a direct marketing platform to promote your newly launched products and services to your audience.

5. Offer Better Support and Service to your Customers:

Selling a product or service is not one time business in fact; you have to provide consistent support to your customers, for their post-sales problems. And Mobile Apps allow you to get in touch with them easily making sure their requirements are fulfilled in no time.

Would you like to try out mobile app for your business?? Talk to us to get expert advice, whether you need a Native Mobile App or Hybrid is more suitable for your requirements.