So, you’re a business owner? Do you take your marketing related decisions on your own? Or you are solely relying on the will of your marketer? The answers to these questions may determine how effectively your marketing campaigns turn out. Many small-scale businesses have a one-man-crew that manages almost all the aspects of their workflow […]
Nowadays, every company is doing content marketing. And, most people think it is all about writing compelling pieces and it came into trend after the latest Google’s penguin updates. Clearing the picture here, It is nothing new, the history is evident that content has been a driving force in marketing since ages now. Let me […]
With smartphones outnumbering humans on the planet, it’s more important than ever to capture this increasingly popular market. And what better than a mobile app to expand your business among the tech-savvy generation. If you’re the decision making authority for your business, you must know what factors to consider while getting the mobile app made. […]
If you remember the difference between speed and velocity from high school, you will not find it difficult to understand the concept of targeting when it comes to making sales and marketing strategies. Digital Marketing and Social Media Marketing are on an all-time-high today, due to the astronomical scope they offer to businesses. But 58% marketing efforts simply […]
Dikonia and challenges have had a close relationship with each other but it’s mostly the former that wins. Our projects have been pushing the boundaries of mobile app design and this year was no different! Out of the numerous projects that challenged us this year, we will talk about the top 5 mobile apps that […]
How do you manage to expand your client base? What is the best marketing metric? Well, of course, word of mouth! But, how do we build the reputation and business approach which can help us with this? Well, it seems like we have pretty much cracked it :-). We are very proud to share with […]
In a tight-knit 9 to 5 routine, your job starts dominating your life. Even if you’re working at a chill workplace (like ours), it doesn’t take a lot of time for stress to pile up. Which is why, we all need at least one day for ourselves, to have some fun at the office and […]
Office closed in the pandemic? Meet customers online. While many brick-and-mortar businesses have plummeted during the pandemic, a new window of opportunity has emerged in the digital sphere. As social distancing restricts consumers from flocking outside their homes, they’re comfortable shopping online, and the data also suggests so. Not only are they comfortable, but they […]
On 24th March, India observed a national lockdown in the wake of the Covid-19 pandemic. It was a Tuesday, and at sharp 9:00 AM, team Dikonia was ready with their laptops at their homes, connected via Skype, where our co-founder Chhavi briefed us about the plan of action. Unusual. Exhilarating. Contentious. Unstable. You’ll run out of […]
The smartphone market is the brand new resource for expanding your business. In 2016, making a new website was considered an important step forward for digitalization. In 2019, being mobile-ready will be inevitable. With the unwarranted growth in this particular industry, there are more smartphones on the Earth than there are humans. The traffic generated by […]